Arena’s Powerskin Carbon-Pro suit is simple, but effective
Source: NBC There’s a battle going on behind the scenes of the world’s swimming elite, and it’s not Michael Phelps versus Ryan Lochte or Brendan Hansen versus Kosuke Kitajima. It’s a battle that seems possibly more fit for the red carpet because recently who you are wearing has become quite a topic of conversation. This […]
That’s No Swimsuit, That’s A Racing System
Source: NPR In 2008, Speedo got too good at making swimsuits. Ninety-eight percent of medal winners that year wore the company’s LZR Racer, a zip-sealed full-body suit that carried many top athletes — including Michael Phelps — to gold. But after those games, the sport’s international governing body changed the rules to outlaw the LZR […]
Meet the Speedo FastSkin3 Designer
Source: Huffington Post You don’t have to be an athlete to make a splash in the Olympics. Rick Sharp, a kinesiology professor at Iowa State University, is responsible for developing the “Fastskin3” for Speedo — an innovative swimsuit that’s an Olympic favorite in the 2012 London games. The suit is priced between $200 and […]
The Suit That’s Helping Swimmers Win Gold Medals
While you’re watching your favorite swimmers compete for gold at the Olympics, keep in mind that it’s not just their muscles propelling them through the water. Their suits have a lot to do with it. Speedo’s LZR suit, for instance, has a full-body, impermeable design that helped win 95% of the gold medals in 2008. […]
FINA Stop Swimmer from Using TYR Cap & Goggles
FINA continues to keep a tight control over what equipment swimmers can use in competition. Today, the third day of olympic competition, FINA prevent on athlete from using a TYP cap and goggles that were not on the FINA approved list. Minutes before his 200m butterfly heat at London Olympic Park’s Aquatic Centre yesterday, Joseph […]
London Olympics: Advances in swimwear for athletes — and you
The LA Times has a great overview of the suits we can expect to see in London. As swimmers go for the gold at the London Olympics, swimwear companies are ready to sell the latest Olympic-themed swimsuits back home. Recreational and competitive swimmers alike can benefit from the same technologies swimsuit manufacturers are using to […]
Speedo Bounce Back with FASTSKIN3 Racing System
What do you do when your research and development team hit a home run…and then a governing body outlaw your technology? That’s what happened to Speedo. Their LZR Racer suits dominated the 2008 Olympics in Beijing. Then FINA banned the full-body suits, restricting males to the swim jammers. Faced with a restriction on amount of […]
Swimwear Manufacturers and the Olympics
I enjoyed reading this article on Just-Style.com. The author discusses how the Olympic Games has become a competition for equipment manufacturers, while they strive to boost the athlete’s performance. As the London 2012 Olympics approaches, sportswear firms are battling to take centre stage, launching new innovations that are set to boost athletes’ performance and drive […]
Press Release: ANSYS Software Critical to Developing Speedo’s Fastskin Racing System
Virtual prototyping reduces the need for real-world testing PITTSBURGH, June 11, 2012 /PRNewswire/ — Competitive swimmers this summer can streamline performance thanks to Speedo’s® revolutionary Fastskin Racing System®, which was designed using engineering simulation software from ANSYS (NASDAQ: ANSS). When worn together as a complete system, a Fastskinsuit, cap and goggle can reduce full-body passive drag […]
Press Release: Arena Initiates “Swim Challenge” for Charity
PORTLAND, Ore.–(BUSINESS WIRE)–In the spirit of goodwill, sportsmanship and fun, Arena North America, a leading swimwear brand, initiated a worldwide “Swim Challenge” in an effort to raise awareness for both the sport of swim and for a worthwhile charitable cause, the Edith Sanford Breast Cancer Foundation®. “We’re excited to initiate the Arena Swim Challenge in […]